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MARKETING REPORT

Prepared by CONSOLL

At the core of our success lies a set of proven marketing strategies, shaped by a deep understanding of market trends, consumer behavior, and years of industry experience. This foundation has consistently delivered measurable results, reinforcing our commitment to driving meaningful impact. Our track record speaks for itself—each initiative is designed to ensure that every marketing investment translates into clear, tangible outcomes for our clients.

 

Eblasts YTD
0
Social Media Postings FB/IN/LK YTD
0
Digital Catalog Views YTD
0

engagement

Key Touches with KFI

Over the past year, we’ve had some great moments with KFI Studios—from dealer meetings and factory tours to webinars and new program rollouts. This timeline gives a quick look at the key ways we’ve stayed connected and continued building momentum together. It’s all about keeping the conversation going and finding new ways to grow the partnership

2025 Highlights YTD

  • Trend Talk Participation
    Featured in the January Trend Talk, putting KFI in front of 35+ attendees.

  • Calendly Scheduling
    Added a Calendly link in a March e-blast to all dealers in the Consoll program.

  • Program Development
    Progressing with the TIPS program for lead generation and project support.

  • Dealer & Rep Introductions

    • Kevin and Steven introduced to Division 12 (new dealer).
    • Mark Dailey (rep) introduced to Missy at NOI for project assistance.

  • Dealer Portal Trainings
    Conducted 15 individual sessions, consistently highlighting KFI.

  • NeoCon Engagement
    Met with KFI to discuss CONSOLL collaboration and future opportunities.

  • Ongoing Engagement
    Continued outreach via e-blasts, dealer communications, and Consoll updates.

2024 Highlights
  • Dealer Meetings

Arranged several dealer meetings for Kevin with Apricot and Workspace Interiors and Workspace Solutions

  • Factory Tour

Coordinated a factory tour visit with Kevin and Katie at KFI in Louisville.

  • Event Participation

KFI participated in the Keeneland event with CONSOLL and our dealer/A&D community.

01.16.2025

Trend Talk Thursday

We launched our first Trend Talk Thursday of the year with an engaging session featuring KFI Studios, setting a strong tone for 2025. The webinar drew a solid turnout, reflecting continued interest in fresh perspectives and innovative design thinking. Attendees enjoyed insightful discussion and valuable takeaways, making it a successful start to our monthly series. We’re excited to keep the momentum going and continue spotlighting industry leaders throughout the year.

See Attendance Report

stats

Eblasts Campaigns

Comment of Stats: In the contract furniture industry, the average B2B engagement rate for email campaigns typically ranges between 25% and 31%. Historically, engagement tends to dip during December and January, making these months the slowest for eblast performance.

This report includes data collected from the eblasts we sent on behalf of KFI Studios, specifically tracking dealer engagement through link clicks within those emails.

See Engaement Report

digital engagement

Social Media

We’ve been actively showcasing KFI Studios across our social media channels with a series of eye-catching posts designed to boost visibility and engagement. From product highlights to event recaps and Trend Talk features, each post was crafted to reinforce KFI’s brand presence and connect with our dealer and A&D audiences.